At Living Pure Natural we take the protection for your Personal Information (such as name; address; phone number; date of birth; e-mail address; credit card number; gender; language preference; and merchandise category preferences) very seriously.
We collect Personal Information that you provide to us voluntarily and process it for the following purposes (“Purposes”):

  • To complete transactions with you and manage your membership of our customer loyalty scheme where applicable
  • to direct market to you, with your permission
  • to understand and analyze our sales, and your needs and preferences
  • to develop, enhance, market and provide products and services to meet your needs
  • to enable you to participate in promotions and contests
  • to enable you to participate in customer research or focus groups
  • to process exchanges or product returns
  • to improve our shops
  • to respond to requests or complaints.

We may hold or process such Personal Information securely within the EU, for as long as is necessary for the Purposes and we may only share it with franchisees, subsidiaries and subcontractors of Living Pure Natural and with other businesses in the group.

Subject to your consent we may communicate with you through a variety of channels, including through our stores, our customer loyalty schemes, and through the internet, and through a variety of means such as post, email, phone, fax, or text message, subject to your preference. You may unsubscribe at any time by writing to us in the manner explained in our communications or by contacting us.

Our Approach to Privacy

At Living Pure Natural we recognize that the protection of your Personal information is a very important principle in building trust and maintaining a good relationship with you. In this Privacy Policy the first person (“we”, “our”, “us”, “ours”) denotes The Living Pure Natural or any of its subsidiaries all connected to the brand (in short, “Living Pure Natural “) responsible for the collection of the Personal Information and bound by this Privacy Policy. The second person (“you”, “your”, “yours”) denotes you as the customer, or generally the individual providing Personal Information or any other information, being the subject matter of this Privacy Policy.
This Privacy Policy details our commitments and your rights regarding the Processing of your Personal Information in line with applicable legislation.
We are responsible for the Personal Information under our control, including Personal Information disclosed by us to a Vendor (often referred to as the data processor). “Vendor” in this Privacy Policy means in relation to Personal Information any person or entity (other than an employee of Living Pure Natural ) who Processes the Personal Information on behalf of Living Pure Natural. “Processing”, in relation to Personal Information, means for example obtaining, recording, holding or using the Personal Information anywhere in the world or carrying out any operation or set of operations on the Personal Information, including (a) organisation, adaptation or alteration of the Personal Information, (b) retrieval, consultation or use of the Personal Information, (c) disclosure of the Personal Information by transmission, dissemination or otherwise making available, or (d) alignment, combination, blocking, erasure or destruction of the information or data. As a business we wish to be able to communicate with our customers worldwide, and may have to process customer personal data anywhere in the world. This policy complies with the highest legal standards around the world, and in particular, among others, with European data protection legislation, which generally sets some of the highest standards worldwide for the protection of personal data. If the Processing takes place outside of the European Economic Area (“EEA”, which includes all the countries of the European Union, as well as Iceland, Norway and Liechtenstein), where the data protection laws may not provide an equivalent level of protection to those in the EEA, we will arrange for appropriate security measures to be in place to ensure a comparable level of protection for your Personal Information. In particular we will abide by this Privacy Policy when transferring your Personal Information outside of the EEA and will make sure that recipients of data transfers outside of the EEA are aware of this Privacy Policy and comply with it.
In certain specific instances, this Privacy Policy may also be supplemented by additional policies and terms, or by short Privacy Statements used in connection with particular purpose(s) or on various forms, which we may identify to be applicable.
We take every measure to provide a comparable level of protection for Personal Information should the information be Processed by a Vendor.
By providing your Personal Information, you consent to the collection and use or otherwise Processing (including disclosure) of your Personal Information in the manner and for the Purposes described in this Privacy Policy.

About Information Collection

We communicate with you through a variety of means and channels, including through our stores, our customer loyalty schemes, through the internet (via our information or selling web sites) or through our direct selling business and whether by post, email, phone, fax, or text messaging on your mobile phone, although we do generally note that our preferred means of communication is email which has the least impact on the environment. Such communications may involve giving information to you, as well as receiving information from you. Some of the information that we receive is personally identifiable information (as defined below), while some information (particularly information collected through your access of our web sites) is non-personally identifiable information (as described below). This Privacy Policy is primarily concerned with the Processing of personal information.
We provide you with information that explains why the Personal Information is needed and how the Personal Information will be processed.

Personal Information

We at Living Pure Natural limit the amount and type of information that we collect to that which is necessary for the identified purposes and do not collect your Personal information unless you (directly or indirectly) provide it to us voluntarily.
Although the precise details of the Personal Information collected will vary according to the specific purpose, we may typically collect the following Personal information from or in relation to you:

  • name
  • address
  • phone number(s)
  • date of birth
  • e-mail address
  • credit card number
  • gender
  • language preference
  • merchandise category preferences
    identity card number or national insurance number (only in markets where this is appropriate pursuant to local law or custom).

When Is Personal Information Collected and How Is It Used?

We at Living Pure Natural collect Personal Information for the following purposes (“Purposes”):

We only keep personal information for as long as is necessary to satisfy the specified purposes, for which it was collected. We retain Personal Information in accordance with our own guidelines, procedures and principles and in line with United Kingdom law.
We may disclose your Personal Information to other subsidiaries within Living Pure Natural Group of companies or to a Vendor as explained above. These subsidiaries will treat your Personal Information as confidential, in accordance with this Privacy Policy and with all applicable Data Protection legislation and will process such Personal Information only for the purposes and within the terms set out herein.
We will only disclose your Personal Information if we are required to do so by law or requirement of a competent authority.
In addition to the above, we may from time to time work on specific initiatives with carefully selected third party companies/organisations (outside of Living Pure Natural) to share opportunities with you. If we do this, we will inform you at the time of such initiatives that, if you decide to submit any Personal Information, it will be shared with those selected companies/organisation and will only do so with your prior consent.
You will always be given the opportunity to consent (opt in) to your information being shared and the selected companies/organisation will be sufficiently identified to allow you to make an informed decision. If you do consent (opt in) and subsequently visit such companies’/organisations’ websites, we cannot control how they use or otherwise process any Personal Information you provide directly to them. We always encourage you to check their sites’ terms and conditions and privacy policy before you give out any Personal Information.
If you do consent (opt in) to receive these communications you may unsubscribe at any point in the future by contacting us as provided at section below.
We will only use your Personal Information for a purpose that has been specified prior to its use or where the Processing of your Personal Information is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract or Processing is necessary for other legal purposes.
As we develop our business, we might sell or buy Shops or assets. In such transactions, Personal Information may be one of the transferred business assets. Also, in the event that Living Pure Natural or substantially all of its assets are acquired, data files containing Personal Information will be one of the transferred assets.
Customer Consent (Opt In – Unsubscribe)
Opt In: We at Living Pure Natural will not use your Personal information for a purpose that has not previously been specified, unless we have previously obtained your consent or unless such purpose is required by law.
Consent to provide Personal Information is not a condition for our selling a product to you, unless the information requested is required to fulfil an explicitly specified and legitimate purpose.
In particular we will seek your explicit prior consent (opt in) before sending to you marketing .
Unsubscribe: At any time, you can withdraw your consent to our collection, use or disclosure (generally Processing) of your Personal Information by (i) contacting us as set out in section ,below, or (ii) writing to us in the prescribed manner (whether by email or post, or by text messaging etc), as specified in our communications to you, or in relevant forms that you might have signed (e.g. for our customer loyalty scheme),. If you have any concerns whatsoever, with regard to the unsubscribe functionality that we make available to you, pursuant to this section, please contact us at the address or medium shown in section contact us .
If you have previously opted into receiving commercial communications from us pursuant to as above, while also becoming a member of our loyalty scheme, should your membership to such scheme comes to an end for whatever reason, we will not take this to imply an automatic request to unsubscribe, and we will assume that we have your continued consent, unless you specifically unsubscribe, as is provided for in section above.

By joining you agree that Living Pure Natural can use the email that you provide to send you updates. This will generally be in the form of email newsletters. The email that you provide is for publication with your profile, the plugin used for membership registration on this site requires an email before it can be published. Otherwise, we do not sell or share our subscribers list. To opt out of these emails please inform admin once joined. You will still receive individual communications relating to you occasionally. This will generally be to confirm details in order to meet our requirement to hold an up to date subscribers list

Accuracy of Information

We at Living Pure Natural keep Personal information as accurate, complete and up-to-date as necessary, taking into account its use and the interests of our customers.
You are responsible for informing us about changes to your Personal Information and for ensuring that such information is accurate and current.
Accessing and Updating Personal Information
Customers have a qualified right to access, rectify, delete, or object (to the processing of) your Personal Information stored by us and to receive an account of its use and disclosure. We recommend that all customer requests for access to Personal Information held by Living Pure Natural be made via email although we will not impose a formal requirement in this regard. However, we may require you to provide us with additional information reasonably necessary for us to satisfy your request.
Responding to a customer request for information will usually be done at no or minimal cost to the customer. However, a £10 fee for reasonable costs incurred may be charged for responding in writing. The Personal Information requested is provided to the customer in a form that is generally understandable.
We amend the Personal Information contained in our database or elsewhere as required when an individual successfully demonstrates the inaccuracy or incompleteness of the Personal Information. An amendment may involve the correction, deletion or addition of information and notification to third party to whom the data have been disclosed. However, we may be unable to amend past purchase information or return transaction information.
Effective Date and Changes to the Privacy Policy
This Privacy Policy is effective as of 1 January 2013.
We reserve the right to change our Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post those changes on our Homepage so our users are always aware of what information we collect from them, how we use it, and under what circumstances, if any, we disclose this information to third parties. Homepage in this Privacy Policy means the homepage of the corporate web site of Living Pure Natural (in short “Web Site”), currently located at the following URL:
If at any point we decide that we wish to use Personal information for any purpose other than, or in addition to the Purpose(s) listed in this policy (above) or from that stated at the time this information was collected, we will notify you by way of an email, unless we do not have your email address, in which case we will use any other means of communication available to us depending on the contact details that you have provided to us. We will only proceed with such use, if we receive your consent with respect to such additional pursposes (not previously communicated, or not previously included in this policy.
Matters specific to the Internet
Links to Other Websites
The Web Site or any of Living Pure Natural various other web sites may contain links to other third party owned and operated web sites or internet resources. When you click on one of those links you are contacting another web site or internet resource. We have no responsibility or liability for or control over those other web sites or internet resources or their collection, use and disclosure (processing) of your Personal Information.
We encourage you to read the privacy policies of those other sites to learn how they collect and use information about you.


We will never knowingly collect or solicit Personal information from individuals under the age of sixteen (16) without first obtaining verifiable parental consent. If you are under the age of 16 you should not provide information to us. If we become aware that a person under 16 has provided Personal Information to us without verifiable parental consent (as may be the case where the information is provided via one of our web sites), we will remove such Personal Information from our files.

Compliance with the Law

Living Pure Natural has procedures in place in order to receive and respond to enquiries about Living Pure Natural policies and practices relating to its handling of Personal information Any complaint or enquiry should be made via email and addressed as shown in section below.
Living Pure Natural investigates all complaints. Requests will be dealt accordingly, If the complaint is found to be justified, We will take appropriate measures to resolve the matter, including, if necessary, amending its policies and practices.
Contacting Us
If there are any questions or concerns regarding this Privacy Policy or the data collection practices outlined herein, please contact us as follows:
By email
You are reminded not to send via unencrypted means (such as email) sensitive information such as passwords, credit card information etc.

GDPR Compliance

Date of last amendment: 20 April 2018

By browsing the site and other sites or mini-sites belonging to Living Pure Natural group (each of these sites is referred to as the “Site”), you agree that we may collect and process your personal data.

We strongly believe in confidentiality. This is why we design and provide our services taking into account the protection of your privacy. This privacy policy describes the types of personal data that we collect, the use made thereof and how these data and your rights are protected.

What data do we collect on our Website?

If you are just a visitor of our Website, Living Pure Natural does not collect your personal data, except for the use of cookies.

In particular, we only collect and process your name, address, email address, password, telephone number, login data and browsing data, products viewed, claims, and other personal information that you provide directly to us.

The mandatory or optional nature of the data is marked by an asterisk when the data are collected. Some data are automatically collected by your actions on the website.


We collect the information that you provide to us, in particular when:

you browse our sites and applications and view products
you create, change or access your personal account
you fill in a contact form or apply to our job openings
you contact our Customer Service
Recipients of the data

The data collected on our sites and applications are exclusively intended for the Living Pure Natural Group.

They may be forwarded to companies which are subsidiaries of the Group or to companies – sub-contractors – which Living Pure Natural uses for the provision of services.Any requests its service providers to put in place strict confidentiality and data protection measures. Once the processing is completed, the information is protected by contracts which require third-parties to process the information only in accordance with instructions and with the provisions of this confidentiality undertaking, by all applying all appropriate security and confidentiality measures.

How we use the data collected

The data collected by us allow us to supply, manage, protect and improve our products and services, to develop new ones, and to protect both our users and ourselves. These data are also used to send you information that we believe would be of interest to you, including information on products, services, promotions and other news and events relating to Living Pure Natural insofar as this complies with the local applicable laws.

Social networks

The use of social networks and of the services or applications of Living Pure Natural via these social networks may lead to the collection and exchange of certain data between the social networks and Living Pure Natural. Please read the privacy policies of these social networks to ensure that you are aware of the information they may collect and send to us via their sites and applications, as well as the usage purposes of your data, in particular advertising. You can configure and directly control on the social networks the accessibility and confidentiality of your data. We shall not be liable for the use made of your data by the social networks for their own purpose.


This Site uses cookies to improve its performance and offer you a better browsing experience.

A “cookie” is a small piece of information that we can provide to your browser when you are on our Site. Cookies are not used to determine your personal identity. Cookies allow us to monitor browser habits on our Site in order to determine the user’s preferred localisation and language and direct him immediately to the correct home page when he accesses our Site.

If you do not wish to receive cookies from our Site, you can change your browser settings to be able to refuse them or restrict your acceptance of them. However, if you wish to cancel all cookies of your browser, you will not be able to fully enjoy all the options offered by our Site.

Information security

We take all necessary security measures to protect itself against any unauthorised access to data stored or any alteration, disclosure or unauthorised destruction of these data. Living Pure Natural restricts access to your personally identifiable information solely to employees who require such information to run, develop or improve the company’s services.

Identity of the data controller

43 Mottram Drive, Nantwich, Cheshire, CW5 7NW,
United Kingdom
Company Registration No: 07958628
Email us

Juliuspromenade 46, 97070 Wurzburg
Tel : +49 931 53335
Company Registration HRB Nr. 9325
UST ID (EU VAT): DE 253984813
Email us

Living Pure Natural reserves the right to amend this privacy policy. We would advise you to regularly check the latest version of this information document.