Trying to keep tradition and science married together. EM-EFFECTIVE MICROORGANISMS AND OUR SKINCARE

After extensive travel, LPN team came across old remedies and by Trying to keep tradition and science married together ,a new beauty brand was created in 2013.

living pure natural * The Cretan collection *

With all of the ingredients being collected in Crete, Greece’s biggest island, and the products themselves being made exactly there, Living Pure Natural has managed to combine several benefits of all the natural ingredients by using the unique method of fermentation and the unique formulation of Effective Microorganism produced in Germany by our associate company.

All formulations developed, are based on natural olive oil and essential oils such as dittany oil...

Olive oil contains three major antioxidants. When topically applied, it helps protect the skin from premature skin aging. It partly accounts for the anti-aging benefits of olive oil because it helps restore skin smoothness and protects against ultraviolet light. It also prevents free radical damage to the skin.


Function & effect of Effective Microorganisms

[Microorganisms]: Microscopically small and very beneficial creatures that make up 70 % of all living matter.

Effective Microorganisms (EM) are a liquid mixed culture made up of lactic acid bacteria, photosynthesis bacteria and yeast. They are the basis for all Multikraft products, which are created by fermentation. During fermentation, organic substances (such as herbs, sugar cane molasses etc.) are converted by enzymes or microorganisms. The addition of microorganisms enables substances to be created that would be very difficult or even impossible to produce chemically.

To create Multikraft products, special microorganisms are cultivated using sugar cane molasses in a multi-stage process. During this fermentation process, sugar cane molasses is broken down and Effective Microorganisms multiply. The special composition of EM makes the end product exceptionally valuable and rich in extremely antioxidant, life-supporting substances (enzymes, vitamins, amino acids, bioactive substances etc.).

Products containing Effective Microorganisms

  1. positively influence and regenerate the microbial environment i.e. skin
  2. are "living" and continue working in every environment where they are used. The regenerative microorganisms become dominant and pathogenic bacteria are eliminated.
  3. are used wherever bacteria live on the skin (cosmetics) accelerate the transformation of organic materials and prevent decomposition.

The anti-oxidisation principle

The antioxidants in Effective Microorganisms are able to neutralise free radicals and promote a regenerative environment.


Effective Microorganisms produce large quantities of antioxidants. These primarily consist of: polysaccharides, chelated minerals with catalytic activity as well as limited quantities of vitamins C and E and micro-nutrients.

The dominance principle of Effective Microorganisms

There are three general types of microorganisms:

  • decomposing/degenerative/decay-forming microorganisms
  • neutral - opportunistic - microorganisms
  • constructive regenerative/fermentative microorganisms

Effective Microorganisms can be classified as the regenerative type. They can directly and indirectly prevent decomposition in all substances and thus keep living organisms and the environment healthy.

 Therefore using EM Effective Microorganisms opens up completely new dimensions in many areas of life.



Skin care

balancing, cell regenerating, cell renewal and anti-inflammatory

  • … suitable for all types of skin, especially sensitive skin
  • … a symbiosis of biological raw materials and Effective Microorganisms
  • … free of genetic modifications,
  • … Proven advertising effectiveness based on German quality control


For natural suppleness and elasticity. The combination of active ingredients including camomile is particularly valued for its soothing and cleansing effect, and very gently refreshes

High-quality, cinnamon ,clove , coconut- with valuable ingredients for smooth, clean skin

Rich skin care combined with vitamin-packed seaweed moisturises and also contains a natural sun filter due to olive oil.

Creams The gentle facial olive with natural olive oil combined with effective micro-organisms removes dirt particles and make-up without drying the skin.


Effective Microorganisms

Things to know about Effective Microorganisms (EM)


Sharon Ingersoll


Dear Friends,

I am always pleased to find new uses for EM, as it is a joy to use a product that is not only safe, but actually has beneficial advantages. Although I am not a doctor or scientist and can not validate with any authority that the ways in which I use EM are not harmful, I do know with certainty that the ingredients in EM are benign and without danger. This is not so with our many household ingredients such as detergents, bleach, ammonia, tile and toilet cleaner, and even personal care products such as shampoo and toothpaste (did you know that toothpaste contains a warning not to swallow)? The more ways in which I find to use EM the less I have to rely on chemicals. My goal is to have a toxic-free home and EM has made this goal much more attainable.

EM does not do everything, but it does enough to allow me to store all of the ordinary household chemicals in the garage where their fumes are not polluting the air within my home. According to a study conducted in 1995, the air in every house tested showed many times more toxic than the air outside, regardless of how pure or polluted the outside air. We need 3 things to live – air, food and water. EM can help make these essential elements less toxic. I have found dozens of uses for EM around my house.

PERSONAL CARE:  in bath water (with baking soda to soften) to brush onto teeth breath control as a hair rinse to remove unwanted fragrances from hair and skin products to clean wounds and sores in itchy ears for insect bites or other skin irritations (stinging, burning or itchy) athlete’s foot or other fungal problems a cleansing enema or douche (mildest solution) under-arm odor (instant bath)  This tells you that the little microbes are busy digesting pollutants and creating oxygen as a by-product.


I would imagine this is good for anyone who is ill, or with lung problems, or for babies and children.

Don’t expect to get full benefits from using a living product like this without investing some time reading and learning about it. There are videos and books available from the company. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Notes from EM seminar, Vacaville, 7/00

Received medal of accomplishment from ministry of agriculture by Japanese government for reducing compost density by half and increasing harvest by 50%.

Copenhagan Denmark – Lake had clarity of 8 cm from surface and after treated with EM went to one meter


EM is being used in incinerators to remediate dioxin



I have had the good fortune to have been exposed to what I believe is the most revolutionary discovery of this century. It comes by way of Japan, through the 14 year serendipitous course of events of one Professor of Horticulture, named Teruo Higa. Prof. Higa has brought to the world such an extraordinary breakthrough for the benefit of the world at large and every creature there in, that I can not contain myself. You will, if you read these pages, find some of the most interesting facts about our world, how it works, and the facts that substantiate my enthusiasm. I promise you will at least marvel!

The basis of my new education comes from Prof. Higa’s book, ‘An Earth Saving Revolution, a means to resolve our world’s problems through Effective Microorganisms – EM’. Professor Higa describes how he was a “dyed-in-the-wool” follower of modern chemical farming. At his post at the University of the Ryukyus, he had the opportunity to assist another professor in some studies using microorganisms. Some of the results they were getting were stupendous, causing fruit to excel in size, flavor and yields, while other studies reaped disappointing results.

Eventually Prof. Higa returned to Okinawa where he worked directly in the field with the farmers, forgetting his work at the laboratory and returning to the tried and true form of agricultural practices he believed to be reasonable. More and more he felt his health diminish and inevitably asked of himself the pivotal question, “Could this be a result of chemical exposure”? Upon his return to the laboratory he resumed the study into how microorganisms benefited plant production, believing this to be the clue to non-chemical farming techniques. His research yielded inconsistent results until sometime in 1982, when through his less than immaculate and proper disposal of microorganisms, he tossed a batch of ‘mixed’ test material refuse out onto the lawn. He was ready to throw in the towel, but within a week he found that the area of the lawn where he threw this benign refuse had grown taller and darker than the areas surrounding it. He learned that it was the MIX that made the difference, not any individual strain.

This formed the basis of an incredible technological discovery that promises to feed the planet (because per acreage yields more than double every known record), to make us healthier (because produce grown with EM have more nutrients and yield high levels of anti-oxidants), revitalize our soil and cleanse our water, clean up toxic waste (from chemicals to heavy metals and radio-active compounds), heal our bodies and skin as well as the bodies of our animals (by ingesting EM), and benefit so many other areas that you wouldn’t believe me if I told you!

In the Prologue of the book we get an appreciation of the value of Prof. Higa’s discovery as he explains in elementary terms the properties of some of these organisms. One basic distinction is between regenerative organisms (those that support life) and degenerative organisms (those that breakdown life, decomposes and pollutes). You might think as I did that the degenerative organisms are needed to bring about the eventual decay necessary to the cycle of ‘growth, death and re-birth’. We learn, however, that the regenerative organisms do a much better job of breaking down elements and so they are come to be thought of as the ‘good guys’, or as he calls them – Effective Microorganisms (EM).

One strain of microorganisms belonging to the EM group is anaerobic, consisting of photosynthetic bacteria, yeasts, lactic acid and fungi. These have the desirability of producing large amounts of nutrients including amino acids, polysaccharides, vitamins and more. These kinds of results drove Prof. Higa further into his research while demonstrating without a doubt the efficacy of his discovery. The best is yet to come, as my report will continue.

Part 2

The more Prof. Higa mused on the importance of these tiny creatures, the more convinced he became of the powerful effects they could influence. He began to investigate the significance their presence played in creating the world we inhabit today. Knowing that there are aerobic and anaerobic organisms, he recalled a strain of photosynthetic bacteria capable of enduring temperatures in excess of 700 degrees C. These creatures currently live in the bowels of the earth, but once they thrived on the surface of the planet when it was just a ball of fire. Anaerobic bacteria produce nitrogen and oxygen as a waste by-products. As the theory goes, these bacteria proliferated to the point that they “polluted” the planet with oxygen and lowered the temperature, causing condensation to precipitate in the form of rain, creating the oceans. Many of the anaerobic bacteria evolved into aerobic organisms, while the remainder retreated deep into the earth and can be found today around the hydrothermal mineral vents on the ocean floors.

Whether you agree with this theory or not, the important thing to know is the circumstances in which anaerobic bacteria thrive. Imagine a situation of carbon dioxide, ammonia, methane gas and hydrogen sulfide, a virtual cornucopia of good things for these tiny creatures. Upon consuming this buffet our friendly microbes produce oxygen as a ‘waste’ product! These critters are so effective at their job that even during early experiments, they were able to produce pure drinking water from raw sewage after only 24 hours! This technology allowed the public library in Gushikawa, Okinawa to reduce their waste-water costs by 95% at a time when there treatment costs were soaring.

When used in water it extends the life of produce, enhances the growth of houseplants and can extend the life of your natural-fiber .

 EM is a combination of over 80 varieties of microorganisms, drawn from 10 genera belonging to 5 different families and include both aerobic and anaerobic species. The most amazing thing about EM is the symbiosis in which they all co-exist. This has never before been believed possible because it was assumed these species would be incompatible. But Dr. Higa discovered that they not only coexist, they thrive! Two among the EM team of microorganisms, photosynthetic bacteria and azotobacters, function as nitrogen fixators. One is of the anaerobic nature and the other is of the aerobic nature. 

In our own intestines, the bacteria known as lactobacillus bifidus is the only dominant strain. So by maintaining adequate amounts of this organism, our digestive tract will generally remain healthy while the other hundred or so strains adapt to ‘the good guy’. Herein lies the power of EM. By introducing sufficient quantities of ‘good guy’ dominant organisms, the entire microorganism eco-system is swayed to these characteristics. And the added joy is that these organisms are found virtually everywhere, in every type of soil, and will not negatively impact an eco-system as they die off when their job is done. Basic /night

 characteristics of these Effective Microorganisms. This time we are going to explore how these creatures selectively kill ‘bad’ insects while allowing ‘good’ insects to thrive. 

It is incredibly brilliant

Microorganisms – Keepers of the Biosphere Amazingly, we owe everything to the tiniest creatures on the planet. There is no form of life that does not owe allegiance to the microscopic organisms that live in vast numbers throughout of every eco system. They have been found in the molten lava and at the deepest level of the ocean. There are trillions of microorganisms on one square inch of our skin. They are responsible for the air we breath as well as our genetic make-up.

Ninety percent of our DNA can be traced as coming directly from prehistoric microorganisms. All life emerged from these genetic codes. It is believed that it is due to microbes that our planet became inhabitable. When the world was a ball of hot noxious gas, tiny microorganisms flourished on this ‘cornucopia’ of good things to eat. As they multiplied they exuded a by-product of oxygen. This in turn influenced the atmosphere and gradually the planet cooled, the poles froze leaving exposed islands of land. Today about 80% of oxygen in our atmosphere comes from microorganisms, and only 20% from trees and plants. Isn’t it time for us to take a closer look at this mighty force of nature?

We are all familiar with the terms ‘intestinal flora’ and ‘probiotics’, another way to refer to the microbes indigenous to our human system. Acidophilus is the star of this group, known to exist in predominant numbers and assumed by many to be the most important intestinal bacteria. This could be compared to a large family of 12 kids. Are the children the most important members because they are the most numerous? What we’ve learned is that bifidus is the only true ‘leader’ much like the parents in a large family. The direction of the entire colony is decided be the leader-type bacteria. In our own intestines, if parents bifidus are too weak or absent, then the intestinal-family flora will look elsewhere for a surrogate leader. From this perspective, Bifidus may rightly be considered our most important probiotic.

In the way that families of bacteria are divided by followers and leaders, and can, with relative ease, merge with the forces of a competitive family.This adaptability is what allowed us a world of diversity. They are only predictable when their environment remains stable; otherwise they adapt and change so that even ‘beneficial’ bacteria will take up ‘degenerative’

Page was taken from

Bacteria—while the mere thought of it may make your skin crawl, it just might be the hottest new ingredient in skin care

An effective way to fortify your army of beneficial bugs is with a multi-strain probiotic supplement.


  • Cosmetics Design reports that a new product developed as a food thickener “is processed using a natural bacterium” and has “probiotic properties” that may add functionality to skin care products, as well. Probiotics in skin care have “been proven to be effective in treating inflammation, a condition that is often associated with skin aging,” says the media outlet.
  • An article from Natural Product Insider further explains, “scientists have found topical probiotics may offer a protective shield to the skin, demonstrate antimicrobial properties and issue a calming effect when put in contact with skin cells.”