CHESHIRE COSMETIC COMPANY ENTERS AUSTRALIAN MARKET
- Living Pure Natural secures export contract with Australian distributor Earth & Pure
- Contract sees Nantwich business export Down Under for the first time
- Luxury natural skincare brand set to target further export growth with support of Department for International Trade.
A North West cosmetics company has secured its first Australian trade deal, after agreeing a £25,000-contract to license its products through Australian distributor Earth and Pure PTY.
Living Pure Natural, based in Nantwich, makes luxury skincare products from raw natural ingredients sourced in Crete. The Cheshire business has secured an initial order of 5,000 units across its extensive product range, with Earth & Pure set to act as a franchise under the company Living Pure Natural Australia.
The deal was supported by the Department for International Trade (DIT), which is advising Living Pure Natural on its export strategy as it looks to enter new markets overseas. The UK exports more than £1.1billion-worth of cosmetics annually*, highlighting the business’s opportunity for growth via international sales.
Having attended government-backed international trade missions and receiving support on the logistics of exporting from DIT, Living Pure Natural is targeting initial overseas growth in Australia as well as Germany, where it is has already secured contracts with two separate stockists.
Domestically, the business also plans to open a store in London in addition to further growing its online sales.
Aris Tsinias, Founder and Managing Director of Living Pure Natural, said:
“Having worked to identify potential new markets to build on our domestic sales, we knew that consumers and partners in Australia and Germany would respond well to our products due to these markets having similar cosmetics trends and tastes to the UK.
“DIT has played an integral role not only in providing a pathway to those markets but also in simplifying our exporting journey by advising on the logistics of selling overseas.
“If I can offer advice to any potential exporters, it would be to seek support. Our business model is really benefiting from our expanded footprint and other companies can too.”
Paul Stowers, Head of UK Regions for North West (Northern Powerhouse) at DIT, said:
“Living Pure Natural’s sustainable products have generated long-term appeal in the UK and are now achieving significant traction with partners overseas.
“Recent studies suggest that almost three-quarters of consumers believe that cosmetics improve their quality of life*, demonstrating the importance consumers the world over have for their skin care and make up products. This is a real opportunity for British businesses to capitalise on the global respect and desire for our homegrown cosmetics.
“We are dedicated to helping North West businesses on their exporting journey and have International Trade Advisers in over 109 markets. Any businesses that are thinking about overseas expansion should get in touch with us now.”
Companies can find information and a current list of opportunities by visiting great.gov.uk or contacting the DIT team on: [email protected] or calling 0333 320 0392.
DIT North West
E: [email protected]
T: 0333 320 0392
*Figures from the ‘Socio-Economic Contribution of the European Cosmetics Industry 2018’ report by Cosmetics Europe.
0131 460 9769
Notes to Editors
The Department for International Trade (DIT) helps businesses export, drives inward and outward investment, negotiates market access and trade deals, and champions free trade.
We are an international economic department, responsible for:
- supporting and encouraging UK businesses to drive sustainable international growth
- ensuring the UK remains a leading destination for international investment and maintains its number one position for international investment stock in Europe
- opening markets, building a trade framework with new and existing partners which is free and fair
- using trade and investment to underpin the government’s agenda for a Global Britain and its ambitions for prosperity, stability and security worldwide.
Between 1st April 2016 and 31st March 2019, more than 230,000 jobs were created and safeguarded as a result of foreign direct investment projects supported by DIT and its predecessor [Source: DIT Inward Investment Results 2018 to 2019]
Between 1st April 2016 and 31st March 2019, DIT and its predecessor has helped UK businesses export goods and services worth around £99 billion [Source: DIT Annual Report 2018-19]
Using analysis by the Institute for Economic Affairs, it is estimated that this could potentially generate around £32 billion for the Exchequer [Source: https://www.gov.uk/government/publications/trade-dividend-estimate-an-explanation-of-methodology/trade-dividend-estimate-an-explanation-of-methodology]
To date, the UK has signed or agreed in principle agreements with countries that account for 63% of the UK’s trade with all the countries with which the UK is seeking continuity for a potential No Deal [Source: https://www.gov.uk/government/publications/uk-trade-agreement-continuity-statistics-and-analysis/uk-trade-with-trade-agreement-continuity-tac-countries-statistical-ad-hoc-release].